What is WOMM?
Word of Mouth Marketing, or WOMM for short, is the latest buzzword in the world of marketing. It is a powerful marketing technique that relies on people sharing their experiences and opinions about a product or service with their friends and family. In today’s hyper-connected world, WOMM can be spread quickly through social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
WOMM is an effective way to increase brand awareness and credibility because it comes from someone who has already used the product or service. People are more likely to trust the recommendations of their peers than traditional advertising methods. WOMM is ideal for small businesses as it is cost-effective. WOMM doesn’t require significant investments in advertising campaigns.
With WOMM being such a powerful tool in marketing today, businesses need to create strategies that encourage customers to share their positive experiences with others.
Read on to learn how you can establish a genuine online reputation through DWOMM. (Digital Word of Mouth Marketing)
The state of Word of Mouth Marketing today
Online reviews have become the new word of mouth marketing for businesses, and it’s no surprise that Google Reviews are leading the way. Consumers want to know what other people think before they make a purchase decision, and online reviews offer them just that. With more than 80% of consumers trusting online reviews as much as personal recommendations, businesses who are not actively managing their reputation through online reviews are missing out on valuable customers.
How long does it take to develop a reputation?
Word of mouth marketing has always been one of the most powerful tools in a business owner’s arsenal. When someone recommends your product or service to their friends and family, it carries a level of trust and credibility that traditional advertising simply cannot match. However, traditional word of mouth reputation management takes time to develop. It’s hit and miss, even though you bent over backwards to please a client, there’s no guarantee that they are going to recommend you to anyone. Digital reviews are instant, and they have staying power.
Traditional word of mouth marketing can be temporary
What if that customer moves away, or changes their business, or chooses a competitor? Then their recommendation is gone, even though in that moment of time you were the best solution for them. Having a digital review will stick with you regardless of the current state of the customer. Even though a review may be a few years old, it means something to those that are looking for your services.
With online reviews, your business has a great opportunity to harness the power of word-of-mouth marketing
Online reviews are essentially just another form of word-of-mouth marketing. When consumers leave reviews on sites like Yelp or Google, they’re sharing their experiences with others who may be considering using your business. And just like in-person recommendations, online reviews can have a huge impact on consumer confidence.
Encourage satisfied customers to leave feedback on your Google Reviews page
Having a strong Google Review presence builds consumer confidence in your business and can even improve your search engine optimization (SEO). Online reviews help potential customers understand how your products or services are perceived by others and provide social proof for businesses. Not only do they help attract new customers, but also retain existing ones as positive reviews encourage repeat business.
Use AUTOMATION to ask every customer for a review
- You ask EVERY. SINGLE. CUSTOMER. for a review – 3 times in three weeks.
- You can track who didn’t give a review and ask them next time you are in communication with them.
- Repeat customers are only asked once every 6 months for a review, but they ARE asked every six months
- The ask is consistent, if it’s not working you can change it.
- If your ask is working, you can optimize it.
- You set it and forget it.
- A trigger in one of your business systems (i.e. QuickBooks or Jobber) kicks off the request. Once the trigger is activated, the review request goes out.
- Our solution integrates with 100’s of business applications, so we know that we can set up your automation.
- You can ask for reviews on several different platforms at once – and people will do it. Ask for a review on Google, FB, Homestars, BBB, we have them all covered.
At Unrivald Digital – our mission is to make YOUR digital presence Unrivald!!