The COVID-19 pandemic has laid a beating on retail stores. Those without a digital presence were especially hard hit: their customers had no way to get in touch when the doors were closed. But more importantly?
Customers had no way to buy stuff from them.
That was probably one of the biggest eye-openers for small businesses whose sales teams (aka the owners) were suddenly twiddling their thumbs instead of making sales.
It’s not too late to learn from this experience and embrace the opportunity to hang out a digital shingle and begin to sell your products to people looking to buy them online.
We’ve written before about how vital a website is, and how important it is for that website to be findable on Google. We won’t rehash those points beyond summarizing: it’s very, very important.
If you can’t rely on foot traffic, or the convenience of neighbourhood proximity to pay the bills, you need to be online. And once you’re online, your sales region can expand. Aren’t you willing to sell your stuff to people in another city or province?
Obligatory disclosure: Unrivald Digital is a Shopify partner…but we loved it even before we were! It’s a convenient and very user-friendly platform to help small businesses grow. It gives you deeper insight into customers who are ordering (or abandoning their carts), offers valuable hints and advice on ways to boost sales and revenue, their customer service is great and there’s a large and helpful user community to guide you through the problems you face.
But the 12 biggest reasons why we love Shopify as a small business sales platform:
There are lots of ways to add a store to an existing website (we like WooCommerce for a WordPress site). But if your site is your store – as in, that’s the bulk of what you have on there – then you should consider going immediately to the simple and elegant solution: Shopify.
And if you’re fairly tech savvy (or willing to learn), you can really unlock the power of the platform and customize your store to be unique to your needs and business.
And if you’re not comfortable with a DIY store, you can connect with us. We’d be happy to help you develop the store of your dreams that reflects your vision and business needs. We’re pretty gung-ho about Shopify and we think you will be too!
Struggling to balance Donut Day posts with your client stories, product descriptions, and other sales-focused social content? We’ve got you covered. Download our ultimate guide to making social holidays work for you.
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Gary has forgotten more about technology than most of us will ever know. He’s worked in dozens of industries in a wide variety of roles and solves difficult problems recreationally. By the time you’ve formulated your question, Gary already has an answer, which would be annoying except he’s so darned nice about it.
When you put Adrian behind a keyboard, magic happens. On stage, that means he’s making music. At work, he’s bringing website designs to life. Adrian is probably the quietest member of the Unrivald Digital team, but when he speaks, we all listen because we know he’s got something important to say.
Shaheen is the guy you want in your corner when you’ve got a complex problem to solve in the next 15 minutes. He’s part MacGyver, part Tony Stark and part while still being the nicest guy in the room, hands down. His soft-spoken, down-to-earth vibe and ability to deliver makes him a client favourite.
Whether leading a meeting, riding his motorcycle, or running in the Banff Jasper Relay (for which he was Race Director for many years), Blair connects with the world around him. He inspires his team to work hard while never forgetting the value of the relationships he builds with clients.
