Two SEO strategies that work for small business

In this blog we are going to look at two SEO strategies that work for small business. First there’s Technical SEO, these are the SEO settings on your website, also known as Onsite SEO. Then we are going to talk about Local SEO, the type SEO that promotes your Google Business Listing and generates recognition in your business area.

All about technical SEO

Technical SEO can seem a little overwhelming. There’s so many settings to remember! Here are just some of the settings that you need to set up:

  • Permalink Structure
  • XML Sitemap
  • Site Speed
  • Robots.txt and Meta Robots:
  • Canonical URLs
  • Structured Data Markup

How do you know it’s all done it all? And if it’s all done, how good is it? We use All In One SEO

At Unrivald Digital we use the All In One SEO (aka AIOSEO) plugin for WordPress to ensure that we’ve ticked all the boxes, and measure SEO effectiveness. All In One SEO gives a score on your site, and suggestions on how to score higher in each category. Other great features are, scoring the effectiveness of your tagline, and getting a comparison SEO score from your competitor’s website.

Local SEO

Local SEO focuses on optimizing a digital presence to ensure it appears in local search results. This involves several key components.

Calgary Alberta

Claiming and optimizing your Goggle My Business listing helps your business show up in local searches and on Google Maps.
Encouraging positive reviews on platforms such as Google, Yelp, and Facebook helps build credibility and visibility in local searches.
Ensuring Name, Address, and Phone number information is consistent across the web reinforces your business’s legitimacy for local searches.

We ensure that your Google My Business Listing is up to date, and that your NAP information is current. Then we use Nice Job to get a steady stream of reviews to up your search engine results in your locale. Nice Job works and it’s great to see the reviews coming in on a regular basis.

Maybe you get all your business through word of mouth, great! Now let’s make your Google My Business Listing your digital word of mouth, getting clicks to your website or calls to your phone. If you have 6 five star reviews, and your competitor has 86, who is more likely to get a call?

Woman searching online

We use the Nice Job app to request a review every time you send out an invoice or close a job on your QuickBooks or Jobber account. Call us at Unrivald, and we can set you up on Nice Job and you can watch the reviews come in without lifting a finger!

Promotionally yours:

Blair Shunk

Blair Shunk

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Gary Pitcher

Web Developer

Gary has forgotten more about technology than most of us will ever know. He’s worked in dozens of industries in a wide variety of roles and solves difficult problems recreationally. By the time you’ve formulated your question, Gary already has an answer, which would be annoying except he’s so darned nice about it.

Adrian Proctor

Web Developer

When you put Adrian behind a keyboard, magic happens. On stage, that means he’s making music. At work, he’s bringing website designs to life. Adrian is probably the quietest member of the Unrivald Digital team, but when he speaks, we all listen because we know he’s got something important to say.

Shaheen Bhimani


Shaheen is the guy you want in your corner when you’ve got a complex problem to solve in the next 15 minutes. He’s part MacGyver, part Tony Stark and part while still being the nicest guy in the room, hands down. His soft-spoken, down-to-earth vibe and ability to deliver makes him a client favourite.

Blair Shunk


Whether leading a meeting, riding his motorcycle, or running in the Banff Jasper Relay (for which he was Race Director for many years), Blair connects with the world around him. He inspires his team to work hard while never forgetting the value of the relationships he builds with clients.