Online reviews have become a crucial aspect of consumer decision-making. If your credo is that your business thrives on word of mouth marketing, that’s great, but there are some things to consider about word of mouth reputations.

  • Customers move: If your greatest supporter moves out of town, you are out of luck.
  • People retire: If your customer base has a significant number of older people that are no longer going to be using your services, your reputation is retiring with them.
  • They may “have to” choose a competitor: For whatever reason, your customer is now using another supplier. it happens for a number of reasons, some you can act on, others are out of your control. Perhaps a friend or relative started a competing business, and they want to support that person.
  • A major life changing event means that they are no longer able to use your services. Due to illness, a relationship change, even their passing on, all these other factors can lead to customer attrition.
Life changes can happen, reducing your customer base

Wrapping it up

The most effective way to maintain a positive reputation that doesn’t depend on the wiles of human behavior is  to continually harvest online reviews from your current customer base. Online reviews are real recommendations from previous customers and greatly influence potential buyers’ perceptions of your business.

Let’s get started!

If you want to combat customer attrition, get more Google Reviews on a regular basis. We have a way to to that easily with a small investment, click here to book a 30 minute Zoom meeting.

Promotionally yours,

Blair Shunk

Social Holiday cover image

The Social Holiday: Your Complete Guide to Making Social Holidays Work for You

Struggling to balance Donut Day posts with your client stories, product descriptions, and other sales-focused social content? We’ve got you covered. Download our ultimate guide to making social holidays work for you.

Bold. Modern. Competitive.

(Just like you)

Unrivald pattern of icons
Social Holiday cover image

Thank you!
Please click the button below to download The Social Holiday guide.

Thank you!
Please click the button below to download the digital marketing scorecard.

Gary Pitcher

Web Developer

Gary has forgotten more about technology than most of us will ever know. He’s worked in dozens of industries in a wide variety of roles and solves difficult problems recreationally. By the time you’ve formulated your question, Gary already has an answer, which would be annoying except he’s so darned nice about it.

Adrian Proctor

Web Developer

When you put Adrian behind a keyboard, magic happens. On stage, that means he’s making music. At work, he’s bringing website designs to life. Adrian is probably the quietest member of the Unrivald Digital team, but when he speaks, we all listen because we know he’s got something important to say.

Shaheen Bhimani


Shaheen is the guy you want in your corner when you’ve got a complex problem to solve in the next 15 minutes. He’s part MacGyver, part Tony Stark and part while still being the nicest guy in the room, hands down. His soft-spoken, down-to-earth vibe and ability to deliver makes him a client favourite.

Blair Shunk


Whether leading a meeting, riding his motorcycle, or running in the Banff Jasper Relay (for which he was Race Director for many years), Blair connects with the world around him. He inspires his team to work hard while never forgetting the value of the relationships he builds with clients.