Online reviews have become a crucial aspect of consumer decision-making. If your credo is that your business thrives on word of mouth marketing, that’s great, but there are some things to consider about word of mouth reputations.
- Customers move: If your greatest supporter moves out of town, you are out of luck.
- People retire: If your customer base has a significant number of older people that are no longer going to be using your services, your reputation is retiring with them.
- They may “have to” choose a competitor: For whatever reason, your customer is now using another supplier. it happens for a number of reasons, some you can act on, others are out of your control. Perhaps a friend or relative started a competing business, and they want to support that person.
- A major life changing event means that they are no longer able to use your services. Due to illness, a relationship change, even their passing on, all these other factors can lead to customer attrition.
Wrapping it up
The most effective way to maintain a positive reputation that doesn’t depend on the wiles of human behavior is to continually harvest online reviews from your current customer base. Online reviews are real recommendations from previous customers and greatly influence potential buyers’ perceptions of your business.
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If you want to combat customer attrition, get more Google Reviews on a regular basis. We have a way to to that easily with a small investment, click here to book a 30 minute Zoom meeting.