91% of people read online reviews to determine the quality of a business.

As a business, you want quality online reviews because 91% of people read customer reviews to help them decide whether or not to make a purchase.

There are several hallmarks of a quality customer review, and all business owners should know and understand what they are. Today, we discuss RECENCY.

A quality online review has to be Recent:

44% of consumers say a review has to be written within the last month to be relevant

Fresh 5 star reviews show:

  • Customers will willingly recommend your business
  • You are getting business on a regular basis
  • People enjoy doing business with your company
  • Your products, services, and customer service is 5 star
  • You work hard to maintain the reputation of your business
  • You care about your customers opinions and satisfaction

Don’t make people guess about the reputation of your business

If your business hasn’t had a review in the last month, people will make assumptions about the state of your business. If there is no recent evidence to show how great your offerings are, they have to guess and they may guess wrong.

Start receiving a steady stream of 5 star reviews today

Create a positive online reputation to inspire customer loyalty, referrals, and conversions. A solid online reputation drives increased sales and revenue.

Click here to start your free, no obligation 14 day trial:

As a bonus, if you decide to continue after your trial, we’ll give you a free company set up – a $199.00 value!

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The Social Holiday: Your Complete Guide to Making Social Holidays Work for You

Struggling to balance Donut Day posts with your client stories, product descriptions, and other sales-focused social content? We’ve got you covered. Download our ultimate guide to making social holidays work for you.

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(Just like you)

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Gary Pitcher

Web Developer

Gary has forgotten more about technology than most of us will ever know. He’s worked in dozens of industries in a wide variety of roles and solves difficult problems recreationally. By the time you’ve formulated your question, Gary already has an answer, which would be annoying except he’s so darned nice about it.

Adrian Proctor

Web Developer

When you put Adrian behind a keyboard, magic happens. On stage, that means he’s making music. At work, he’s bringing website designs to life. Adrian is probably the quietest member of the Unrivald Digital team, but when he speaks, we all listen because we know he’s got something important to say.

Shaheen Bhimani


Shaheen is the guy you want in your corner when you’ve got a complex problem to solve in the next 15 minutes. He’s part MacGyver, part Tony Stark and part while still being the nicest guy in the room, hands down. His soft-spoken, down-to-earth vibe and ability to deliver makes him a client favourite.

Blair Shunk


Whether leading a meeting, riding his motorcycle, or running in the Banff Jasper Relay (for which he was Race Director for many years), Blair connects with the world around him. He inspires his team to work hard while never forgetting the value of the relationships he builds with clients.