How To Boost Your Business in a Tough Canadian Economy

In Canada’s tough marketplace, inflation is on the rise, and rising taxes are causing your customers to save every dollar they can. In a small business, every sale counts, every expense is a hit. This competitive environment makes building trust and attracting new customers more critical than ever.

There is a solution!

The power of positive online reviews, particularly Google Reviews, can differentiate you from your competitors and get you more calls for quotes and more business. We know that 5-Star Reviews = More Customers, so we need to get as many 5-Star reviews as possible.

Why Online Reviews Matter More Than Ever

Think of Google Reviews as your business’s online report card.  Ninety-three percent of Canadians consult online reviews before making a purchase decision.  A strong showing of positive reviews acts as a persuasive factor, convincing potential customers that your business is trustworthy and delivers quality products or services. This is why 5-Star Reviews = More Customers.

Calgary Alberta

Are you convinced already? Then Saddle Up Partner!

Want to get started today? Sign up for our time limited special offer. We are waiving the $499.00 set up fee, and giving a 25% discount on the monthly subscription forever – Click here to contact us to start your free trial.

Want to do it yourself? Get your instant license to the Nice Job solution today! Start building your stellar review collection – Get Your Nice Job License Now.

Here’s how stellar Google Reviews can benefit your small business in this economic climate:

Boost Trust and Credibility: Positive reviews build trust with potential customers, who are more likely to choose you over competitors with lackluster online reputations.

Happy male business owner

Turning Satisfied Customers into Reviewers

Encouraging happy customers to leave reviews is an ongoing process. Here are some tips to get you started:

Always, Always ASK for a Review!: Passive methods like Including a link to your Google My Business profile on your website, email signature, and even receipts are hit and miss! Use a software solution AUTOMATICALLY ask every time you send out an invoice or close a job.

  • Request Reviews at the Right Time: After a positive customer interaction, AUTOMATICALLY ask if they’d be willing to leave a review on Google.
  • Respond to All Reviews: Thank customers for positive reviews and acknowledge constructive criticism in negative ones. Showcasing that you value customer feedback builds trust and demonstrates professionalism.
Happy construction worker - got a review

Blair Shunk

About The Authour:

Blair Shunk, Founder of Unrivald Digital

Blair has been in the web development space since the days of Netscape and dialup modems. As business owner, he has to learn about new technologies and trends to keep his customers and his business current and competitive. Feel free to reach out with any questions or topics you’d like to see in our blogs.

Click this link to read Blair’s blog about the power of an ARP (Automated Reviews Process). It works, it’s inexpensive and it works! (Oops, did I say that already?)

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The Social Holiday: Your Complete Guide to Making Social Holidays Work for You

Struggling to balance Donut Day posts with your client stories, product descriptions, and other sales-focused social content? We’ve got you covered. Download our ultimate guide to making social holidays work for you.

Bold. Modern. Competitive.

(Just like you)

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Gary Pitcher

Web Developer

Gary has forgotten more about technology than most of us will ever know. He’s worked in dozens of industries in a wide variety of roles and solves difficult problems recreationally. By the time you’ve formulated your question, Gary already has an answer, which would be annoying except he’s so darned nice about it.

Adrian Proctor

Web Developer

When you put Adrian behind a keyboard, magic happens. On stage, that means he’s making music. At work, he’s bringing website designs to life. Adrian is probably the quietest member of the Unrivald Digital team, but when he speaks, we all listen because we know he’s got something important to say.

Shaheen Bhimani


Shaheen is the guy you want in your corner when you’ve got a complex problem to solve in the next 15 minutes. He’s part MacGyver, part Tony Stark and part while still being the nicest guy in the room, hands down. His soft-spoken, down-to-earth vibe and ability to deliver makes him a client favourite.

Blair Shunk


Whether leading a meeting, riding his motorcycle, or running in the Banff Jasper Relay (for which he was Race Director for many years), Blair connects with the world around him. He inspires his team to work hard while never forgetting the value of the relationships he builds with clients.