When it comes to growing your small business like a plumbing, electrical, or other services business, or even owning a local franchise, leveraging local SEO strategies can provide the highest return on your marketing dollar. 

Unlike long term off-page SEO tactics that focus on external factors like link building, local SEO prioritizes on optimizing your website and online presence within your specific geographical area.  Here are 4 reasons why it should matter to you.

1. Targeted Local Visibility: 

As a local business, attracting customers from your immediate or nearby areas is crucial for success. Local SEO techniques optimize your website to appear prominently in search results when users search for services in their location or service area. This ensures that potential customers in need of your services can easily find you.

2. On-Page Optimization: 

To rank higher in search engine results pages (SERPs), on-page optimization plays a vital role. By implementing relevant keywords in titles, headings, meta descriptions, image alt tags, and content on each page of your website that align with what potential customers are searching for locally; you’ll improve the chances of appearing higher in organic search results.

3. Google My Business (GMB) Optimization: 

Optimizing your Google My Business listing is fundamental for local visibility. This includes accurately listing essential information such as address, phone number (NAP), business hours, reviews management, images/videos showcasing past projects or services, and responding to customer inquiries. A well-optimized GMB profile increases your chances of appearing in the local pack results and Google Maps. Check out our review gathering solution here!

4. Online Reputation Management: 

Engaging with customer reviews, testimonials, and giving feedback is paramount. Encouraging satisfied customers to leave positive reviews on platforms like Yelp, Angie’s List, or industry-specific directories not only enhances your online reputation but also boosts your local SEO efforts by showing search engines that you’re a trusted local business.

Wrapping it up:

By focusing on local SEO strategies you can effectively bolster your online visibility within your target market. With improved search engine rankings, and increased exposure among potential customers in your locality, you’ll generate more leads, boost conversions, and ultimately grow your small business.

Contact Unrivald to get started on your local SEO campaign:

Unrivald Digital has a proven application that can improve your online presence in a few months by getting genuine 5 star reviews from your clients. Book a meeting with me today to get started.

Promotionally yours,

Blair Shunk

Blair Shunk
Social Holiday cover image

The Social Holiday: Your Complete Guide to Making Social Holidays Work for You

Struggling to balance Donut Day posts with your client stories, product descriptions, and other sales-focused social content? We’ve got you covered. Download our ultimate guide to making social holidays work for you.

Bold. Modern. Competitive.

(Just like you)

Unrivald pattern of icons
Social Holiday cover image

Thank you!
Please click the button below to download The Social Holiday guide.

Thank you!
Please click the button below to download the digital marketing scorecard.

Gary Pitcher

Web Developer

Gary has forgotten more about technology than most of us will ever know. He’s worked in dozens of industries in a wide variety of roles and solves difficult problems recreationally. By the time you’ve formulated your question, Gary already has an answer, which would be annoying except he’s so darned nice about it.

Adrian Proctor

Web Developer

When you put Adrian behind a keyboard, magic happens. On stage, that means he’s making music. At work, he’s bringing website designs to life. Adrian is probably the quietest member of the Unrivald Digital team, but when he speaks, we all listen because we know he’s got something important to say.

Shaheen Bhimani


Shaheen is the guy you want in your corner when you’ve got a complex problem to solve in the next 15 minutes. He’s part MacGyver, part Tony Stark and part while still being the nicest guy in the room, hands down. His soft-spoken, down-to-earth vibe and ability to deliver makes him a client favourite.

Blair Shunk


Whether leading a meeting, riding his motorcycle, or running in the Banff Jasper Relay (for which he was Race Director for many years), Blair connects with the world around him. He inspires his team to work hard while never forgetting the value of the relationships he builds with clients.