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Five ways to optimize your online presence

Strategy
Trying to figure it all out? It’s easy!

Here are five ways to optimize your online presence:

  1. A professionally developed website – in a platform that is optimized for Google crawling
  2. Google Reviews – get fantastic UGC (user generated content) to boost your reputation and prominence on search engine results pages
  3. Blogs – use AI to cure writers block and generate your first draft
  4. Automated email marketing – use good old email to tell your customers what you are up to
  5. Social posts – use the content from your Blog to post on social platforms
41 reviews awesome!

Does this seem a little overwhelming?

It doesn’t have to be. Take a few moments before 2024 takes off on you. Review your website and tune your message to your ideal customer for 2024. Unrivald has a great website redesign service, check it out!! (Need a new site – no problem!!)

Want to DYI your site? Check out WP Beginner or our friend Ferdy Korpershoek on YouTube
Plan your communications for the year. Ask Word Hero AI to give you 12 blog topics and go from there. Get a license for Word Hero to generate content – it’s addictive!! BOOM!! It’s happening!!

What’s Next? Get some juice from your customers!! Once your website is up to snuff, start getting some online reviews without lifting a finger. One of our clients has doubled his revenue thanks to the number of reviews our solution has given him. Check out how it’s done.

Now things are starting to shape up – time to go Social!

You have a great Website with all the information about your BENEFITS, you have Google Reviews to give you street cred, and you are using Word Hero AI to help you write meaningful blog content. Now what? Condense the content that you are blogging about and put it up on your social pages. Remember to link back to your site so that you get the traffic and give people the opportunity to buy or book a meeting.

What, no Email Marketing tips?
Check back next week to learn about automated email campaigns.

I hope you found this blog helpful. Check out the links and see what you think. Until next time, I remain promotionally yours,

Blair Shunk
Founder of Unrivald Digital

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Gary Pitcher

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Gary has forgotten more about technology than most of us will ever know. He’s worked in dozens of industries in a wide variety of roles and solves difficult problems recreationally. By the time you’ve formulated your question, Gary already has an answer, which would be annoying except he’s so darned nice about it.

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Blair Shunk

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Whether leading a meeting, riding his motorcycle, or running in the Banff Jasper Relay (for which he was Race Director for many years), Blair connects with the world around him. He inspires his team to work hard while never forgetting the value of the relationships he builds with clients.

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